You cannot deny the fact that more than 24% of websites are powered by WordPress today. There was a time when it was a popular choice for bloggers and content marketers; however, today even e-commerce sites are being built on WordPress. One of the biggest reasons behind the popularity of WP is its ability to extend the functionality of a website.
In simpler words, you can add hundreds of plugins to extend the functionality. Plugins have made it easier for non-programmers to not only build websites but also maintain it without having any technical knowledge. These plugins are developed and launched by a WordPress community to help WP users create websites.
Some plugins may help you to boost your website traffic while others help you to reduce your bounce rate and improve conversion rate. However, there are certain types of plugins that are necessary for almost every website to make maintaining a site easier and more convenient.
Caching is one of the most popular facets of the online world. It drastically decreases the load time of your site and offers a better user experience. Moreover, the load speed of your website has a direct impact on your search engine rankings. The faster your website loads, the better search rankings you have. It should not come as a surprise that web users tend to navigate away from a site if its takes more than 5 seconds to load. Therefore, it is important that you speed up your website loading time to avoid higher bounce rate. Caching helps you save important data on the visitors website and saves time in reloading them over and over again. Though there are many caching plugins available, the best are WP Super Cache and W3 Total Cache.
2. Subscription option
There is a popular saying “the money is in the mail”. You probably have heard from top entrepreneurs. Well, there is a reason why people say that. A long list of subscribers helps businesses produce 40% more sales leads. This also allows webmasters to have returning visitors on their websites. Best plugins to add a subscription button to your website are WP Subscriber Pro and Newsletter Sign-up.
In order to improve your search engine rankings and drive organic traffic to your site, it is important to optimize it for search engines. Adding Meta tags, titles, and descriptions manually can be a hectic task; however, integrating a plugin to a site removes all the manual work and helps you add all the relevant information. Best SEO plugins are SEO Ultimate, WordPress SEO by Yoast and All in One SEO Pack.
As a matter of fact, every webmaster needs to know where they are going with their website. Without having any proper knowledge about the visitor count, you cannot make your marketing decisions. This information is critical for a website since your internet marketing tactics and strategies depend on precise visitor data of your website. Therefore, it is necessary to have a trustworthy source to get the accurate information about your users. You can add Google Analytics plugin, or Jetpack to get right data without burning a hole in your pocket.
5. Landing Pages
Landing pages play a crucial role in improving your conversion rate. In order to nurture more sales leads from content marketing, email marketing and SMO, you have to have an effective landing page for your website. A landing page is a page which is created especially to close the deal. It convinces a user to either sign up for your newsletter or make the purchase on your website.
Though a landing page can be easily created just like other pages in WordPress, there are plenty of plugins available to help you create an effective page without spending a lot of time and efforts. OptimizePress 2.0, Landing Pages and Zedity are some of the most popular landing pages plugins.
6. Related or popular posts
A majority of webmaster struggle with a problem of higher bounce rate. A user comes to your site, reads the content, likes it and navigates away to other websites. This happens because you don’t tell your user what to do next. A web user tends to spend an average of 3 minutes in reading a content and if the user doesn’t find anything else on the same page interesting, he/she immediately after reading the content navigates away. This is why you need to have related or popular posts option on your website to guide your readers where to go next.
Popular plugins that can be used to add Related or Popular posts section on your web page are Yet Another Related Posts Plugin and WordPress Related Posts.
7. Social media integration
Social media has been an important part of online marketing. Today, nearly every website driving traffic from their social media accounts to their website With 90% of the web users using social media networks to share and communicate with friends and family, nothing can work better than social media to promote your brand among people. Using the power of social network, you can improve your conversion rate and significantly reduce bounce rate. Use plugins such as Floating Social Bar, The Social Links, and Ultimate Social Deux.
Keep in mind that using a lot of plugins can also slow down the speed of your website. Also, if not updated regularly, they may break down the site. However, you can save yourself from all the pain by paying a little more attention and doing homework before plunging into adding them.