You may have the flashiest website – but are you reaching out to your target audience effectively? Keyword research which effectively signposts your content towards search engine spiders but, more importantly, users, requires a level of planning to position your site towards the demographic whom you wish to target.
This year, we have already seen a shift away from traditional search engine optimization (SEO) techniques, which allowed for the manipulation of search engines, which could result in your site coming top on Google relatively easily. Those days are gone with the game changing ‘Google Panda’ update, which penalizes sites that Google interprets as using ‘spammy techniques’.
So how can you perform keyword research to ensure your content is pitched at the correct people, whilst staying in Google’s good books?