Are you looking to create content that engages? Does your content connect with people and encourage them to engage?

What really draws the eyeballs and leads to brand boost and increased loyalty is that original piece of content with a fresh perspective. The problem is that quality and originality are hard. But hard doesn’t mean impossible, and with the right roadmap, any brand can make content that’s original, inventive and sticky.

Check out these resources from video:

http://www.google.com/trends
https://answers.yahoo.com